31 October 2005



I knew the day would come.

The iPod Video. This is monumental; for me, my industry, and my puppet show "The Felties."

May I elaborate?

I've recently discovered a fellow by the name of Seth Godin. If you don't know who he is, you should. According to his website, he's "a bestselling author, entrepreneur and agent of change." I've gotten to know him as a brilliant mind concerned with where marketing, entrepreneurship, and our entire system of commerce is heading. I agree with practically everything the man says (I disagree when it comes to Ringo's talent as a drummer.)

One point of disagreement seemed rather nitpicky until Steve Jobs unveiled iPod video a couple of weeks back.

Quick - read this.

Seth says "Big computers are silly. They use lots of power and are not nearly as efficient as properly networked Dell boxes (at least that’s the way it works at Yahoo and Google). Big boom boxes are replaced by tiny ipod shuffles. (Yeah, I know big-screen tvs are the big thing. Can’t be right all the time)." [emphasis added.]

True enough, TV screens are getting bigger and bigger. At the same time, however, DVD sales and home entertainment system sales are going up while your local multiplex is hurting for box-office money. It's not that TVs are getting bigger ... it's that the experience of "going to the movies" is getting smaller. At the same time, the experience of watching television is also getting smaller. Sorry, Mr. Godin. You're wrong; you are right all the time! ;-)

According to Arbitron/Edison Media Research in their "Internet and Multimedia 2005: The On-Demand Media Consumer" report, "One in four Americans say they have ever viewed video over the Internet." The audience size of Internet video consumers weekly is over 20 million strong and growing! That's incredible!

And it's like a huge blinking neon sign to bootstrappers like me: independent content producers who have been looking for a way to buck the "system" and get their product out to the consumer!


No comments: