He would know:

"Modesty is a virtue that can never thrive in public. . . . A man must be his own trumpeteer, he must write or dictate paragraphs of praise in the newspapers, he must dress, have a retinue, and equipage, he must ostentatiously publish to the world his own writings with his name, and must write even some panegyrics upon them . . . and must perpetuate his fame."
-- Benjamin Franklin

retinue: an entourage
equipage: a horse and carriage
panegyrics: elaborate public praise

It has occured to me that there must be an actual technique of fame. A recipe that, when followed, would result in broad public acclaim. Fame for the sake of fame. This technique, when coupled with actual talent and productivity would result in superstardom. This is the sort of thing one does not discuss for fear of being unseemly. One must not seem arrogant or egotistic, even if one is.

All I know is, if I could divine this technique and put it in written form, I'd make a mint selling it.