Sly Stallone 2.0

Over at Aint it Cool News, Sylvester Stallone is answering fan questions in a no-holds-barred fight to the finish.

So far he's fielding a wide range of questions from the potentially embarrasing (questions about "Stop! Or My Mom Will Shoot!" and his mother's invention of "rumpology") to the unabashedly geeky (Is he going to be in Tarantino's "Inglorious Bastards," how does he justify Rocky Jr.'s inconsistent age from film to film, etc.)

I highly recommend you check out this very candid Q & A series. It started on December 1st, and will run up to December 20th.

Stallone really gets it. He's promoting his new film, but he's doing it according to the new rules of PR. He's communicating directly to his audience, being open and honest, and not shying away from "icky" questions that any sensible press agent would shun.

As a result, I believe Rocky Balboa is going to be a Box Office K-O. I had already planned on going to see it ... Now I'm excited about it. Pamela's excited about it. The thing is, Stallone is a real guy. A bit boastful, but certainly aware of his own shortcomings. He talks about such flops as Oscar and Get Carter with a healthy sense of humor, for instance:

It [Staying Alive] was definitely a lot better than my version of GET CARTER, which caused many people to run out and perform self-inflicted lobotomies.

Great series. Check it out!